Pasar

Pasar

Dalam perencanaan proses produksi, diperlukan manajemen (pengelolaan) usaha  yang baik untuk mencapai tujuan perusahaan/industri. Sumber daya yang dimiliki oleh perusahaan dapat dikatagorikan atas enam tipe sumber daya (6M), yaitu Man (Manusia), Money (Uang), Material (Fisik), Machine (Tekonologi), Method (Metode), dan Market (Pasar).

Memasarkan produk memiliki peran yang sangat penting sebab jika barang yang diproduksi tidak laku, proses produksi barang akan berhenti. Artinya, proses kerja tidak akan berlangsung. Oleh sebab itu, penguasaan pasar dalam arti menyebarkan hasil produksi merupakan faktor menentukan dalam perusahaan. Agar pasar dapat dikuasai, kualitas dan harga barang harus sesuai dengan selera konsumen dan daya beli konsumen.

Artikel :

Pemasaran dasar

e-commerce

Etika bisnis

Melirik potensi pasar

Branding

Membangun jejaring

Managemen ritel

Desain kemasan

Mengelola konsumen

Sales dan negotiation skill

Survei pasar

 

 



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